We collaborated with Skylab Architecture to create a brand narrative for the ground floor renovation at W Hotel Seattle. Research into the history and culture of Seattle was distilled into a brand book melding Seattle’s natural beauty, native cultures, wharf character and rich history of technological innovation. ¶ A brand narrative collage became the impetus for a monumental, lenticular mural. As guests move through the sushi bar, the twelve foot wide mural transforms from translucent, ethereal jellyfish into a jet fighter breaking the sound barrier.

We collaborated with Skylab Architecture to create a brand narrative for the ground floor renovation at W Hotel Seattle. Research into the history and culture of Seattle was distilled into a brand book melding Seattle’s natural beauty, native cultures, wharf character and rich history of technological innovation. ¶ A brand narrative collage became the impetus for a monumental, lenticular mural. As guests move through the sushi bar, the twelve foot wide mural transforms from translucent, ethereal jellyfish into a jet fighter breaking the sound barrier.

We collaborated with Skylab Architecture to create a brand narrative for the ground floor renovation at W Hotel Seattle. Research into the history and culture of Seattle was distilled into a brand book melding Seattle’s natural beauty, native cultures, wharf character and rich history of technological innovation. ¶ A brand narrative collage became the impetus for a monumental, lenticular mural. As guests move through the sushi bar, the twelve foot wide mural transforms from translucent, ethereal jellyfish into a jet fighter breaking the sound barrier.

We collaborated with Skylab Architecture to create a brand narrative for the ground floor renovation at W Hotel Seattle. Research into the history and culture of Seattle was distilled into a brand book melding Seattle’s natural beauty, native cultures, wharf character and rich history of technological innovation. ¶ A brand narrative collage became the impetus for a monumental, lenticular mural. As guests move through the sushi bar, the twelve foot wide mural transforms from translucent, ethereal jellyfish into a jet fighter breaking the sound barrier.