The poetics of vision. The science of optics. | Visage Eyewear is a Portland-based, independent eyewear retailer. They look differently at eyewear – handcrafted pieces of art reflecting each designer’s unique style and intent. They curate a handful of designer-owned, high-quality lines so they can delve deep into the collections, offering customers more diversity of choice than anywhere else in Portland. Fifteen years after designing Visage’s brand identity, we were asked to extend the brand experience online. The new, fully responsive site organizes content into two halves: the left half of the site celebrates the beauty and mystery of vision, while the right focuses on the science of seeing and eye health. The site includes complete presentations of every line, video, links to designers and their stories, customer pictures, blog and an online tool for setting appointments with their optometrist.