In India, tea equals time. It is a symbol of relationships. ¶ In order to create a culturally sustainable brand, tea becomes the conduit for culture. ¶ The brand expresses the resonance of relationships in every gesture. Every manifestation of the brand are created in India, by local craftspeople. With the help of Indian cultural scholars, we traveled to Delhi to find Indian designers and craftspeople. We asked them to share the story of tea through letters, art and crafts. ¶ The brand experience as rich and surprising as the culture it expresses.

In India, tea equals time. It is a symbol of relationships. ¶ In order to create a culturally sustainable brand, tea becomes the conduit for culture. ¶ The brand expresses the resonance of relationships in every gesture. Every manifestation of the brand are created in India, by local craftspeople. With the help of Indian cultural scholars, we traveled to Delhi to find Indian designers and craftspeople. We asked them to share the story of tea through letters, art and crafts. ¶ The brand experience as rich and surprising as the culture it expresses.

In India, tea equals time. It is a symbol of relationships. ¶ In order to create a culturally sustainable brand, tea becomes the conduit for culture. ¶ The brand expresses the resonance of relationships in every gesture. Every manifestation of the brand are created in India, by local craftspeople. With the help of Indian cultural scholars, we traveled to Delhi to find Indian designers and craftspeople. We asked them to share the story of tea through letters, art and crafts. ¶ The brand experience as rich and surprising as the culture it expresses.

In India, tea equals time. It is a symbol of relationships. ¶ In order to create a culturally sustainable brand, tea becomes the conduit for culture. ¶ The brand expresses the resonance of relationships in every gesture. Every manifestation of the brand are created in India, by local craftspeople. With the help of Indian cultural scholars, we traveled to Delhi to find Indian designers and craftspeople. We asked them to share the story of tea through letters, art and crafts. ¶ The brand experience as rich and surprising as the culture it expresses.

In India, tea equals time. It is a symbol of relationships. ¶ In order to create a culturally sustainable brand, tea becomes the conduit for culture. ¶ The brand expresses the resonance of relationships in every gesture. Every manifestation of the brand are created in India, by local craftspeople. With the help of Indian cultural scholars, we traveled to Delhi to find Indian designers and craftspeople. We asked them to share the story of tea through letters, art and crafts. ¶ The brand experience as rich and surprising as the culture it expresses.

In India, tea equals time. It is a symbol of relationships. ¶ In order to create a culturally sustainable brand, tea becomes the conduit for culture. ¶ The brand expresses the resonance of relationships in every gesture. Every manifestation of the brand are created in India, by local craftspeople. With the help of Indian cultural scholars, we traveled to Delhi to find Indian designers and craftspeople. We asked them to share the story of tea through letters, art and crafts. ¶ The brand experience as rich and surprising as the culture it expresses.

In India, tea equals time. It is a symbol of relationships. ¶ In order to create a culturally sustainable brand, tea becomes the conduit for culture. ¶ The brand expresses the resonance of relationships in every gesture. Every manifestation of the brand are created in India, by local craftspeople. With the help of Indian cultural scholars, we traveled to Delhi to find Indian designers and craftspeople. We asked them to share the story of tea through letters, art and crafts. ¶ The brand experience as rich and surprising as the culture it expresses.

In India, tea equals time. It is a symbol of relationships. ¶ In order to create a culturally sustainable brand, tea becomes the conduit for culture. ¶ The brand expresses the resonance of relationships in every gesture. Every manifestation of the brand are created in India, by local craftspeople. With the help of Indian cultural scholars, we traveled to Delhi to find Indian designers and craftspeople. We asked them to share the story of tea through letters, art and crafts. ¶ The brand experience as rich and surprising as the culture it expresses.

In India, tea equals time. It is a symbol of relationships. ¶ In order to create a culturally sustainable brand, tea becomes the conduit for culture. ¶ The brand expresses the resonance of relationships in every gesture. Every manifestation of the brand are created in India, by local craftspeople. With the help of Indian cultural scholars, we traveled to Delhi to find Indian designers and craftspeople. We asked them to share the story of tea through letters, art and crafts. ¶ The brand experience as rich and surprising as the culture it expresses.

In India, tea equals time. It is a symbol of relationships. ¶ In order to create a culturally sustainable brand, tea becomes the conduit for culture. ¶ The brand expresses the resonance of relationships in every gesture. Every manifestation of the brand are created in India, by local craftspeople. With the help of Indian cultural scholars, we traveled to Delhi to find Indian designers and craftspeople. We asked them to share the story of tea through letters, art and crafts. ¶ The brand experience as rich and surprising as the culture it expresses.

In India, tea equals time. It is a symbol of relationships. ¶ In order to create a culturally sustainable brand, tea becomes the conduit for culture. ¶ The brand expresses the resonance of relationships in every gesture. Every manifestation of the brand are created in India, by local craftspeople. With the help of Indian cultural scholars, we traveled to Delhi to find Indian designers and craftspeople. We asked them to share the story of tea through letters, art and crafts. ¶ The brand experience as rich and surprising as the culture it expresses.