Live with Passion. Play with Style. | Mario’s is a fashion brand, but not a typical one. They are a specialty store. That specialty is editing. They are fashion a editor, carefully and deliberately choosing the best pieces that the culture of fashion has to offer. It is widely acknowledged that no one does this better, year after year, season after season. | For six years we directed all creative in photography, brand expression, collateral and advertising. In doing so, we elevated the Marios consumer facing brand to equal footing with their industry reputation as the best independent editing team in American fashion retail. During that same period the Marios 3.10 store was designed. Marios Seattle was completed in fall 2017 and experienced a 30% growth in sales in the first year.
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In 2018 we completed Mario’s Seattle flagship’s first renovation in 30 years. The women’s floor is redesigned to highlight the historic, ornate column capitals, double the overall square footage and expand the fitting lounge. The men’s floor is melds the core store with shop in-shops to create a coherent brand experience. All wall fixtures are designed to appear permanent but can be quickly reconfigured seasonally and flex with changing merchandising demands.
