• Packaging
      In The Pink
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      Scope:
      Brand Strategy Brand Identity Packaging Collateral Web Design and Development SEO AdWords Strategy Social Media Strategy and Execution
      In The Pink
      Packaging
      Close
      Hip Hemp formulates and manufactures In the Pink and Hip Hemp, a suite of organic botanical based massage oils and soft-gels and other pain relief products. ¶ We partnered with the founders to create a brand identity and strategy for Hip Hemp, then designed the brand, product identities, e-commerce site, social media and packaging. ¶ The key to driving traffic to this new online brand was a strategy that positioned Hip Hemp as a trusted resource for information about women’s health. ¶ Keyword research made it clear that new users needed to be able to quickly find reliable information about vaginal health. The site was strategically designed to highlight white papers, product ingredients, integrate with social media channels and streamline e-commerce. We also knew that the product line and categories were going to grow quickly over the first two to three years. This meant designing and programming a site that could easily evolve and grow with the brand.
    • Packaging
      In The Pink
      Read More
      Read More
      Scope:
      Brand Strategy Brand Identity Packaging Collateral Web Design and Development SEO AdWords Strategy Social Media Strategy and Execution
      In The Pink
      Packaging
      Close
      Hip Hemp formulates and manufactures In the Pink and Hip Hemp, a suite of organic botanical based massage oils and soft-gels and other pain relief products. ¶ We partnered with the founders to create a brand identity and strategy for Hip Hemp, then designed the brand, product identities, e-commerce site, social media and packaging. ¶ The key to driving traffic to this new online brand was a strategy that positioned Hip Hemp as a trusted resource for information about women’s health. ¶ Keyword research made it clear that new users needed to be able to quickly find reliable information about vaginal health. The site was strategically designed to highlight white papers, product ingredients, integrate with social media channels and streamline e-commerce. We also knew that the product line and categories were going to grow quickly over the first two to three years. This meant designing and programming a site that could easily evolve and grow with the brand.