• Environments
      Mitchells
      Scope:
      Retail Design
      Mitchells
      Environments
      Close
    • Environments
      Mitchells
      Scope:
      Retail Design
      Mitchells
      Environments
      Close
    • Environments
      Mitchells
      Scope:
      Retail Design
      Mitchells
      Environments
      Close
    • Environments
      Mitchells
      Scope:
      Retail Design
      Mitchells
      Environments
      Close
    • Environments
      Mitchells
      Scope:
      Retail Design
      Mitchells
      Environments
      Close
    • Environments
      Mitchells
      Scope:
      Retail Design
      Mitchells
      Environments
      Close
    • Environments
      Mitchells
      Scope:
      Retail Design
      Mitchells
      Environments
      Close
    • Environments
      Mitchells
      Scope:
      Retail Design
      Mitchells
      Environments
      Close
    • Environments
      Mitchells
      Scope:
      Retail Design
      Mitchells
      Environments
      Close
    • Environments
      Mitchells
      Scope:
      Retail Design
      Mitchells
      Environments
      Close
    • Environments
      Andrisen Morton
      Read More
      Scope:
      Retail Design
      Andrisen Morton
      Environments
      Close
      Andrisen Morton is Denver’s preeminent independent purveyor of men’s clothing. Craig and Dave spend as much time on the floor with their clients as they do running the business. Their culture informed a design process intended to sustain enduring relationships while providing ample opportunity to explore the sartorial traditions that inspire them. They talk about their forty year journey as one long buddy film. It’s apparent at the first firm handshake. ¶ Andrisen Morton competes with luxury flagships and many of the most renowned multi-brand stores in the world.
      The store must perform more effectively per square foot than mono-brand stores without sacrificing the type of experience cosmopolitan clients expect. ¶ The fixtures and finishes are designed and built to last years longer than typical national brand stores. They are resilient enough to respond to unexpected change without compromising quality or aesthetic intention.
      The locally-crafted, custom fixture suite is made from materials inspired by the Colorado landscape, and sized to fit the clothes they display. A couple dozen unique fixture types made from hundreds of coordinated pieces can be arranged into thousands of configurations – expanding and contracting with the seasons.
      Whether offering ready-to-wear or su misura, the clothing room ensures every experience is bespoke. All the elements that comprise selecting a suit and wardrobe are brought to the client at the work table. ¶ Even the table is bespoke. The design of the base forms a monogram of Andrisen Morton’s initials – a reminder that they put their name on everything they do.
      The fixtures and finishes are designed and built to last years longer than typical national brand stores. They are resilient enough to respond to unexpected change without compromising quality or aesthetic intention.
    • Environments
      Andrisen Morton
      Read More
      Scope:
      Retail Design
      Andrisen Morton
      Environments
      Close
      Andrisen Morton is Denver’s preeminent independent purveyor of men’s clothing. Craig and Dave spend as much time on the floor with their clients as they do running the business. Their culture informed a design process intended to sustain enduring relationships while providing ample opportunity to explore the sartorial traditions that inspire them. They talk about their forty year journey as one long buddy film. It’s apparent at the first firm handshake. ¶ Andrisen Morton competes with luxury flagships and many of the most renowned multi-brand stores in the world.
      The store must perform more effectively per square foot than mono-brand stores without sacrificing the type of experience cosmopolitan clients expect. ¶ The fixtures and finishes are designed and built to last years longer than typical national brand stores. They are resilient enough to respond to unexpected change without compromising quality or aesthetic intention.
      The locally-crafted, custom fixture suite is made from materials inspired by the Colorado landscape, and sized to fit the clothes they display. A couple dozen unique fixture types made from hundreds of coordinated pieces can be arranged into thousands of configurations – expanding and contracting with the seasons.
      Whether offering ready-to-wear or su misura, the clothing room ensures every experience is bespoke. All the elements that comprise selecting a suit and wardrobe are brought to the client at the work table. ¶ Even the table is bespoke. The design of the base forms a monogram of Andrisen Morton’s initials – a reminder that they put their name on everything they do.
      The fixtures and finishes are designed and built to last years longer than typical national brand stores. They are resilient enough to respond to unexpected change without compromising quality or aesthetic intention.
    • Environments
      Andrisen Morton
      Read More
      Scope:
      Retail Design
      Andrisen Morton
      Environments
      Close
      Andrisen Morton is Denver’s preeminent independent purveyor of men’s clothing. Craig and Dave spend as much time on the floor with their clients as they do running the business. Their culture informed a design process intended to sustain enduring relationships while providing ample opportunity to explore the sartorial traditions that inspire them. They talk about their forty year journey as one long buddy film. It’s apparent at the first firm handshake. ¶ Andrisen Morton competes with luxury flagships and many of the most renowned multi-brand stores in the world.
      The store must perform more effectively per square foot than mono-brand stores without sacrificing the type of experience cosmopolitan clients expect. ¶ The fixtures and finishes are designed and built to last years longer than typical national brand stores. They are resilient enough to respond to unexpected change without compromising quality or aesthetic intention.
      The locally-crafted, custom fixture suite is made from materials inspired by the Colorado landscape, and sized to fit the clothes they display. A couple dozen unique fixture types made from hundreds of coordinated pieces can be arranged into thousands of configurations – expanding and contracting with the seasons.
      Whether offering ready-to-wear or su misura, the clothing room ensures every experience is bespoke. All the elements that comprise selecting a suit and wardrobe are brought to the client at the work table. ¶ Even the table is bespoke. The design of the base forms a monogram of Andrisen Morton’s initials – a reminder that they put their name on everything they do.
      The fixtures and finishes are designed and built to last years longer than typical national brand stores. They are resilient enough to respond to unexpected change without compromising quality or aesthetic intention.
    • Environments
      Andrisen Morton
      Read More
      Scope:
      Retail Design
      Andrisen Morton
      Environments
      Close
      Andrisen Morton is Denver’s preeminent independent purveyor of men’s clothing. Craig and Dave spend as much time on the floor with their clients as they do running the business. Their culture informed a design process intended to sustain enduring relationships while providing ample opportunity to explore the sartorial traditions that inspire them. They talk about their forty year journey as one long buddy film. It’s apparent at the first firm handshake. ¶ Andrisen Morton competes with luxury flagships and many of the most renowned multi-brand stores in the world.
      The store must perform more effectively per square foot than mono-brand stores without sacrificing the type of experience cosmopolitan clients expect. ¶ The fixtures and finishes are designed and built to last years longer than typical national brand stores. They are resilient enough to respond to unexpected change without compromising quality or aesthetic intention.
      The locally-crafted, custom fixture suite is made from materials inspired by the Colorado landscape, and sized to fit the clothes they display. A couple dozen unique fixture types made from hundreds of coordinated pieces can be arranged into thousands of configurations – expanding and contracting with the seasons.
      Whether offering ready-to-wear or su misura, the clothing room ensures every experience is bespoke. All the elements that comprise selecting a suit and wardrobe are brought to the client at the work table. ¶ Even the table is bespoke. The design of the base forms a monogram of Andrisen Morton’s initials – a reminder that they put their name on everything they do.
      The fixtures and finishes are designed and built to last years longer than typical national brand stores. They are resilient enough to respond to unexpected change without compromising quality or aesthetic intention.
    • Environments
      Andrisen Morton
      Read More
      Scope:
      Retail Design
      Andrisen Morton
      Environments
      Close
      Andrisen Morton is Denver’s preeminent independent purveyor of men’s clothing. Craig and Dave spend as much time on the floor with their clients as they do running the business. Their culture informed a design process intended to sustain enduring relationships while providing ample opportunity to explore the sartorial traditions that inspire them. They talk about their forty year journey as one long buddy film. It’s apparent at the first firm handshake. ¶ Andrisen Morton competes with luxury flagships and many of the most renowned multi-brand stores in the world.
      The store must perform more effectively per square foot than mono-brand stores without sacrificing the type of experience cosmopolitan clients expect. ¶ The fixtures and finishes are designed and built to last years longer than typical national brand stores. They are resilient enough to respond to unexpected change without compromising quality or aesthetic intention.
      The locally-crafted, custom fixture suite is made from materials inspired by the Colorado landscape, and sized to fit the clothes they display. A couple dozen unique fixture types made from hundreds of coordinated pieces can be arranged into thousands of configurations – expanding and contracting with the seasons.
      Whether offering ready-to-wear or su misura, the clothing room ensures every experience is bespoke. All the elements that comprise selecting a suit and wardrobe are brought to the client at the work table. ¶ Even the table is bespoke. The design of the base forms a monogram of Andrisen Morton’s initials – a reminder that they put their name on everything they do.
      The fixtures and finishes are designed and built to last years longer than typical national brand stores. They are resilient enough to respond to unexpected change without compromising quality or aesthetic intention.
    • Environments
      Andrisen Morton
      Read More
      Scope:
      Retail Design
      Andrisen Morton
      Environments
      Close
      Andrisen Morton is Denver’s preeminent independent purveyor of men’s clothing. Craig and Dave spend as much time on the floor with their clients as they do running the business. Their culture informed a design process intended to sustain enduring relationships while providing ample opportunity to explore the sartorial traditions that inspire them. They talk about their forty year journey as one long buddy film. It’s apparent at the first firm handshake. ¶ Andrisen Morton competes with luxury flagships and many of the most renowned multi-brand stores in the world.
      The store must perform more effectively per square foot than mono-brand stores without sacrificing the type of experience cosmopolitan clients expect. ¶ The fixtures and finishes are designed and built to last years longer than typical national brand stores. They are resilient enough to respond to unexpected change without compromising quality or aesthetic intention.
      The locally-crafted, custom fixture suite is made from materials inspired by the Colorado landscape, and sized to fit the clothes they display. A couple dozen unique fixture types made from hundreds of coordinated pieces can be arranged into thousands of configurations – expanding and contracting with the seasons.
      Whether offering ready-to-wear or su misura, the clothing room ensures every experience is bespoke. All the elements that comprise selecting a suit and wardrobe are brought to the client at the work table. ¶ Even the table is bespoke. The design of the base forms a monogram of Andrisen Morton’s initials – a reminder that they put their name on everything they do.
      The fixtures and finishes are designed and built to last years longer than typical national brand stores. They are resilient enough to respond to unexpected change without compromising quality or aesthetic intention.
    • Environments
      Andrisen Morton
      Read More
      Scope:
      Retail Design
      Andrisen Morton
      Environments
      Close
      Andrisen Morton is Denver’s preeminent independent purveyor of men’s clothing. Craig and Dave spend as much time on the floor with their clients as they do running the business. Their culture informed a design process intended to sustain enduring relationships while providing ample opportunity to explore the sartorial traditions that inspire them. They talk about their forty year journey as one long buddy film. It’s apparent at the first firm handshake. ¶ Andrisen Morton competes with luxury flagships and many of the most renowned multi-brand stores in the world.
      The store must perform more effectively per square foot than mono-brand stores without sacrificing the type of experience cosmopolitan clients expect. ¶ The fixtures and finishes are designed and built to last years longer than typical national brand stores. They are resilient enough to respond to unexpected change without compromising quality or aesthetic intention.
      The locally-crafted, custom fixture suite is made from materials inspired by the Colorado landscape, and sized to fit the clothes they display. A couple dozen unique fixture types made from hundreds of coordinated pieces can be arranged into thousands of configurations – expanding and contracting with the seasons.
      Whether offering ready-to-wear or su misura, the clothing room ensures every experience is bespoke. All the elements that comprise selecting a suit and wardrobe are brought to the client at the work table. ¶ Even the table is bespoke. The design of the base forms a monogram of Andrisen Morton’s initials – a reminder that they put their name on everything they do.
      The fixtures and finishes are designed and built to last years longer than typical national brand stores. They are resilient enough to respond to unexpected change without compromising quality or aesthetic intention.
    • Environments
      Marios 3.10
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios 3.10
      Environments
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ Inspired by Mario’s brand position as an expert fashion editor, the 3.10 store is a kind of fashion magazine – telling tightly edited stories at focal points throughout the store. 3.10 is an intimate series of interlocking rooms encouraging one to wander without ever feeling lost. ¶ Like your best pair of jeans, the rooms fit the body and are sized according to biometric proportions. A focused palette unites the store while its varied application renders each room unique. ¶ Conceived more as furniture than fixtures, the furnishings are built to endure. They are fashioned by Portland artisans from local wood and common steel, and enriched with hand-rubbed finishes. ¶ The work table anchors the denim room. It is the largest in a series of tables related by sequentially dimensioning Golden Sections. As the social center of the store, the site of daily customer lay downs, regular trunk shows and the occasional DJ station, it embodies Mario’s Play with Style ethic.
    • Environments
      Marios 3.10
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios 3.10
      Environments
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ Inspired by Mario’s brand position as an expert fashion editor, the 3.10 store is a kind of fashion magazine – telling tightly edited stories at focal points throughout the store. 3.10 is an intimate series of interlocking rooms encouraging one to wander without ever feeling lost. ¶ Like your best pair of jeans, the rooms fit the body and are sized according to biometric proportions. A focused palette unites the store while its varied application renders each room unique. ¶ Conceived more as furniture than fixtures, the furnishings are built to endure. They are fashioned by Portland artisans from local wood and common steel, and enriched with hand-rubbed finishes. ¶ The work table anchors the denim room. It is the largest in a series of tables related by sequentially dimensioning Golden Sections. As the social center of the store, the site of daily customer lay downs, regular trunk shows and the occasional DJ station, it embodies Mario’s Play with Style ethic.
    • Environments
      Marios 3.10
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios 3.10
      Environments
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ Inspired by Mario’s brand position as an expert fashion editor, the 3.10 store is a kind of fashion magazine – telling tightly edited stories at focal points throughout the store. 3.10 is an intimate series of interlocking rooms encouraging one to wander without ever feeling lost. ¶ Like your best pair of jeans, the rooms fit the body and are sized according to biometric proportions. A focused palette unites the store while its varied application renders each room unique. ¶ Conceived more as furniture than fixtures, the furnishings are built to endure. They are fashioned by Portland artisans from local wood and common steel, and enriched with hand-rubbed finishes. ¶ The work table anchors the denim room. It is the largest in a series of tables related by sequentially dimensioning Golden Sections. As the social center of the store, the site of daily customer lay downs, regular trunk shows and the occasional DJ station, it embodies Mario’s Play with Style ethic.
    • Environments
      Marios 3.10
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios 3.10
      Environments
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ Inspired by Mario’s brand position as an expert fashion editor, the 3.10 store is a kind of fashion magazine – telling tightly edited stories at focal points throughout the store. 3.10 is an intimate series of interlocking rooms encouraging one to wander without ever feeling lost. ¶ Like your best pair of jeans, the rooms fit the body and are sized according to biometric proportions. A focused palette unites the store while its varied application renders each room unique. ¶ Conceived more as furniture than fixtures, the furnishings are built to endure. They are fashioned by Portland artisans from local wood and common steel, and enriched with hand-rubbed finishes. ¶ The work table anchors the denim room. It is the largest in a series of tables related by sequentially dimensioning Golden Sections. As the social center of the store, the site of daily customer lay downs, regular trunk shows and the occasional DJ station, it embodies Mario’s Play with Style ethic.
    • Environments
      Marios 3.10
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios 3.10
      Environments
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ Inspired by Mario’s brand position as an expert fashion editor, the 3.10 store is a kind of fashion magazine – telling tightly edited stories at focal points throughout the store. 3.10 is an intimate series of interlocking rooms encouraging one to wander without ever feeling lost. ¶ Like your best pair of jeans, the rooms fit the body and are sized according to biometric proportions. A focused palette unites the store while its varied application renders each room unique. ¶ Conceived more as furniture than fixtures, the furnishings are built to endure. They are fashioned by Portland artisans from local wood and common steel, and enriched with hand-rubbed finishes. ¶ The work table anchors the denim room. It is the largest in a series of tables related by sequentially dimensioning Golden Sections. As the social center of the store, the site of daily customer lay downs, regular trunk shows and the occasional DJ station, it embodies Mario’s Play with Style ethic.
    • Environments
      Marios 3.10
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios 3.10
      Environments
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ Inspired by Mario’s brand position as an expert fashion editor, the 3.10 store is a kind of fashion magazine – telling tightly edited stories at focal points throughout the store. 3.10 is an intimate series of interlocking rooms encouraging one to wander without ever feeling lost. ¶ Like your best pair of jeans, the rooms fit the body and are sized according to biometric proportions. A focused palette unites the store while its varied application renders each room unique. ¶ Conceived more as furniture than fixtures, the furnishings are built to endure. They are fashioned by Portland artisans from local wood and common steel, and enriched with hand-rubbed finishes. ¶ The work table anchors the denim room. It is the largest in a series of tables related by sequentially dimensioning Golden Sections. As the social center of the store, the site of daily customer lay downs, regular trunk shows and the occasional DJ station, it embodies Mario’s Play with Style ethic.
    • Environments
      Marios 3.10
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios 3.10
      Environments
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ Inspired by Mario’s brand position as an expert fashion editor, the 3.10 store is a kind of fashion magazine – telling tightly edited stories at focal points throughout the store. 3.10 is an intimate series of interlocking rooms encouraging one to wander without ever feeling lost. ¶ Like your best pair of jeans, the rooms fit the body and are sized according to biometric proportions. A focused palette unites the store while its varied application renders each room unique. ¶ Conceived more as furniture than fixtures, the furnishings are built to endure. They are fashioned by Portland artisans from local wood and common steel, and enriched with hand-rubbed finishes. ¶ The work table anchors the denim room. It is the largest in a series of tables related by sequentially dimensioning Golden Sections. As the social center of the store, the site of daily customer lay downs, regular trunk shows and the occasional DJ station, it embodies Mario’s Play with Style ethic.
    • Environments
      Marios 3.10
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios 3.10
      Environments
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ Inspired by Mario’s brand position as an expert fashion editor, the 3.10 store is a kind of fashion magazine – telling tightly edited stories at focal points throughout the store. 3.10 is an intimate series of interlocking rooms encouraging one to wander without ever feeling lost. ¶ Like your best pair of jeans, the rooms fit the body and are sized according to biometric proportions. A focused palette unites the store while its varied application renders each room unique. ¶ Conceived more as furniture than fixtures, the furnishings are built to endure. They are fashioned by Portland artisans from local wood and common steel, and enriched with hand-rubbed finishes. ¶ The work table anchors the denim room. It is the largest in a series of tables related by sequentially dimensioning Golden Sections. As the social center of the store, the site of daily customer lay downs, regular trunk shows and the occasional DJ station, it embodies Mario’s Play with Style ethic.
    • Environments
      Marios 3.10
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios 3.10
      Environments
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ Inspired by Mario’s brand position as an expert fashion editor, the 3.10 store is a kind of fashion magazine – telling tightly edited stories at focal points throughout the store. 3.10 is an intimate series of interlocking rooms encouraging one to wander without ever feeling lost. ¶ Like your best pair of jeans, the rooms fit the body and are sized according to biometric proportions. A focused palette unites the store while its varied application renders each room unique. ¶ Conceived more as furniture than fixtures, the furnishings are built to endure. They are fashioned by Portland artisans from local wood and common steel, and enriched with hand-rubbed finishes. ¶ The work table anchors the denim room. It is the largest in a series of tables related by sequentially dimensioning Golden Sections. As the social center of the store, the site of daily customer lay downs, regular trunk shows and the occasional DJ station, it embodies Mario’s Play with Style ethic.
    • Environments
      Marios 3.10
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios 3.10
      Environments
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ Inspired by Mario’s brand position as an expert fashion editor, the 3.10 store is a kind of fashion magazine – telling tightly edited stories at focal points throughout the store. 3.10 is an intimate series of interlocking rooms encouraging one to wander without ever feeling lost. ¶ Like your best pair of jeans, the rooms fit the body and are sized according to biometric proportions. A focused palette unites the store while its varied application renders each room unique. ¶ Conceived more as furniture than fixtures, the furnishings are built to endure. They are fashioned by Portland artisans from local wood and common steel, and enriched with hand-rubbed finishes. ¶ The work table anchors the denim room. It is the largest in a series of tables related by sequentially dimensioning Golden Sections. As the social center of the store, the site of daily customer lay downs, regular trunk shows and the occasional DJ station, it embodies Mario’s Play with Style ethic.
    • Environments
      Marios 3.10
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios 3.10
      Environments
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ Inspired by Mario’s brand position as an expert fashion editor, the 3.10 store is a kind of fashion magazine – telling tightly edited stories at focal points throughout the store. 3.10 is an intimate series of interlocking rooms encouraging one to wander without ever feeling lost. ¶ Like your best pair of jeans, the rooms fit the body and are sized according to biometric proportions. A focused palette unites the store while its varied application renders each room unique. ¶ Conceived more as furniture than fixtures, the furnishings are built to endure. They are fashioned by Portland artisans from local wood and common steel, and enriched with hand-rubbed finishes. ¶ The work table anchors the denim room. It is the largest in a series of tables related by sequentially dimensioning Golden Sections. As the social center of the store, the site of daily customer lay downs, regular trunk shows and the occasional DJ station, it embodies Mario’s Play with Style ethic.
    • Environments
      Marios 3.10
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios 3.10
      Environments
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ Inspired by Mario’s brand position as an expert fashion editor, the 3.10 store is a kind of fashion magazine – telling tightly edited stories at focal points throughout the store. 3.10 is an intimate series of interlocking rooms encouraging one to wander without ever feeling lost. ¶ Like your best pair of jeans, the rooms fit the body and are sized according to biometric proportions. A focused palette unites the store while its varied application renders each room unique. ¶ Conceived more as furniture than fixtures, the furnishings are built to endure. They are fashioned by Portland artisans from local wood and common steel, and enriched with hand-rubbed finishes. ¶ The work table anchors the denim room. It is the largest in a series of tables related by sequentially dimensioning Golden Sections. As the social center of the store, the site of daily customer lay downs, regular trunk shows and the occasional DJ station, it embodies Mario’s Play with Style ethic.
    • Environments
      Marios 3.10
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios 3.10
      Environments
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ Inspired by Mario’s brand position as an expert fashion editor, the 3.10 store is a kind of fashion magazine – telling tightly edited stories at focal points throughout the store. 3.10 is an intimate series of interlocking rooms encouraging one to wander without ever feeling lost. ¶ Like your best pair of jeans, the rooms fit the body and are sized according to biometric proportions. A focused palette unites the store while its varied application renders each room unique. ¶ Conceived more as furniture than fixtures, the furnishings are built to endure. They are fashioned by Portland artisans from local wood and common steel, and enriched with hand-rubbed finishes. ¶ The work table anchors the denim room. It is the largest in a series of tables related by sequentially dimensioning Golden Sections. As the social center of the store, the site of daily customer lay downs, regular trunk shows and the occasional DJ station, it embodies Mario’s Play with Style ethic.
    • Environments
      Marios 3.10
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios 3.10
      Environments
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ Inspired by Mario’s brand position as an expert fashion editor, the 3.10 store is a kind of fashion magazine – telling tightly edited stories at focal points throughout the store. 3.10 is an intimate series of interlocking rooms encouraging one to wander without ever feeling lost. ¶ Like your best pair of jeans, the rooms fit the body and are sized according to biometric proportions. A focused palette unites the store while its varied application renders each room unique. ¶ Conceived more as furniture than fixtures, the furnishings are built to endure. They are fashioned by Portland artisans from local wood and common steel, and enriched with hand-rubbed finishes. ¶ The work table anchors the denim room. It is the largest in a series of tables related by sequentially dimensioning Golden Sections. As the social center of the store, the site of daily customer lay downs, regular trunk shows and the occasional DJ station, it embodies Mario’s Play with Style ethic.
    • Brand Design
      Marios 3.10
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios 3.10
      Brand Design
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ Inspired by Mario’s brand position as an expert fashion editor, the 3.10 store is a kind of fashion magazine – telling tightly edited stories at focal points throughout the store. 3.10 is an intimate series of interlocking rooms encouraging one to wander without ever feeling lost. ¶ Like your best pair of jeans, the rooms fit the body and are sized according to biometric proportions. A focused palette unites the store while its varied application renders each room unique. ¶ Conceived more as furniture than fixtures, the furnishings are built to endure. They are fashioned by Portland artisans from local wood and common steel, and enriched with hand-rubbed finishes. ¶ The work table anchors the denim room. It is the largest in a series of tables related by sequentially dimensioning Golden Sections. As the social center of the store, the site of daily customer lay downs, regular trunk shows and the occasional DJ station, it embodies Mario’s Play with Style ethic.
    • Brand Design
      Marios 3.10
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios 3.10
      Brand Design
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ Inspired by Mario’s brand position as an expert fashion editor, the 3.10 store is a kind of fashion magazine – telling tightly edited stories at focal points throughout the store. 3.10 is an intimate series of interlocking rooms encouraging one to wander without ever feeling lost. ¶ Like your best pair of jeans, the rooms fit the body and are sized according to biometric proportions. A focused palette unites the store while its varied application renders each room unique. ¶ Conceived more as furniture than fixtures, the furnishings are built to endure. They are fashioned by Portland artisans from local wood and common steel, and enriched with hand-rubbed finishes. ¶ The work table anchors the denim room. It is the largest in a series of tables related by sequentially dimensioning Golden Sections. As the social center of the store, the site of daily customer lay downs, regular trunk shows and the occasional DJ station, it embodies Mario’s Play with Style ethic.
    • Brand Design
      Marios 3.10
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios 3.10
      Brand Design
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ Inspired by Mario’s brand position as an expert fashion editor, the 3.10 store is a kind of fashion magazine – telling tightly edited stories at focal points throughout the store. 3.10 is an intimate series of interlocking rooms encouraging one to wander without ever feeling lost. ¶ Like your best pair of jeans, the rooms fit the body and are sized according to biometric proportions. A focused palette unites the store while its varied application renders each room unique. ¶ Conceived more as furniture than fixtures, the furnishings are built to endure. They are fashioned by Portland artisans from local wood and common steel, and enriched with hand-rubbed finishes. ¶ The work table anchors the denim room. It is the largest in a series of tables related by sequentially dimensioning Golden Sections. As the social center of the store, the site of daily customer lay downs, regular trunk shows and the occasional DJ station, it embodies Mario’s Play with Style ethic.
    • Brand Design
      Marios 3.10
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios 3.10
      Brand Design
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ Inspired by Mario’s brand position as an expert fashion editor, the 3.10 store is a kind of fashion magazine – telling tightly edited stories at focal points throughout the store. 3.10 is an intimate series of interlocking rooms encouraging one to wander without ever feeling lost. ¶ Like your best pair of jeans, the rooms fit the body and are sized according to biometric proportions. A focused palette unites the store while its varied application renders each room unique. ¶ Conceived more as furniture than fixtures, the furnishings are built to endure. They are fashioned by Portland artisans from local wood and common steel, and enriched with hand-rubbed finishes. ¶ The work table anchors the denim room. It is the largest in a series of tables related by sequentially dimensioning Golden Sections. As the social center of the store, the site of daily customer lay downs, regular trunk shows and the occasional DJ station, it embodies Mario’s Play with Style ethic.
    • Brand Design
      Marios 3.10
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios 3.10
      Brand Design
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ Inspired by Mario’s brand position as an expert fashion editor, the 3.10 store is a kind of fashion magazine – telling tightly edited stories at focal points throughout the store. 3.10 is an intimate series of interlocking rooms encouraging one to wander without ever feeling lost. ¶ Like your best pair of jeans, the rooms fit the body and are sized according to biometric proportions. A focused palette unites the store while its varied application renders each room unique. ¶ Conceived more as furniture than fixtures, the furnishings are built to endure. They are fashioned by Portland artisans from local wood and common steel, and enriched with hand-rubbed finishes. ¶ The work table anchors the denim room. It is the largest in a series of tables related by sequentially dimensioning Golden Sections. As the social center of the store, the site of daily customer lay downs, regular trunk shows and the occasional DJ station, it embodies Mario’s Play with Style ethic.
    • Brand Design
      Marios 3.10
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios 3.10
      Brand Design
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ Inspired by Mario’s brand position as an expert fashion editor, the 3.10 store is a kind of fashion magazine – telling tightly edited stories at focal points throughout the store. 3.10 is an intimate series of interlocking rooms encouraging one to wander without ever feeling lost. ¶ Like your best pair of jeans, the rooms fit the body and are sized according to biometric proportions. A focused palette unites the store while its varied application renders each room unique. ¶ Conceived more as furniture than fixtures, the furnishings are built to endure. They are fashioned by Portland artisans from local wood and common steel, and enriched with hand-rubbed finishes. ¶ The work table anchors the denim room. It is the largest in a series of tables related by sequentially dimensioning Golden Sections. As the social center of the store, the site of daily customer lay downs, regular trunk shows and the occasional DJ station, it embodies Mario’s Play with Style ethic.
    • Brand Design
      Marios 3.10
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios 3.10
      Brand Design
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ Inspired by Mario’s brand position as an expert fashion editor, the 3.10 store is a kind of fashion magazine – telling tightly edited stories at focal points throughout the store. 3.10 is an intimate series of interlocking rooms encouraging one to wander without ever feeling lost. ¶ Like your best pair of jeans, the rooms fit the body and are sized according to biometric proportions. A focused palette unites the store while its varied application renders each room unique. ¶ Conceived more as furniture than fixtures, the furnishings are built to endure. They are fashioned by Portland artisans from local wood and common steel, and enriched with hand-rubbed finishes. ¶ The work table anchors the denim room. It is the largest in a series of tables related by sequentially dimensioning Golden Sections. As the social center of the store, the site of daily customer lay downs, regular trunk shows and the occasional DJ station, it embodies Mario’s Play with Style ethic.
    • Brand Design
      Marios 3.10
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios 3.10
      Brand Design
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ Inspired by Mario’s brand position as an expert fashion editor, the 3.10 store is a kind of fashion magazine – telling tightly edited stories at focal points throughout the store. 3.10 is an intimate series of interlocking rooms encouraging one to wander without ever feeling lost. ¶ Like your best pair of jeans, the rooms fit the body and are sized according to biometric proportions. A focused palette unites the store while its varied application renders each room unique. ¶ Conceived more as furniture than fixtures, the furnishings are built to endure. They are fashioned by Portland artisans from local wood and common steel, and enriched with hand-rubbed finishes. ¶ The work table anchors the denim room. It is the largest in a series of tables related by sequentially dimensioning Golden Sections. As the social center of the store, the site of daily customer lay downs, regular trunk shows and the occasional DJ station, it embodies Mario’s Play with Style ethic.
    • Brand Design
      Marios 3.10
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios 3.10
      Brand Design
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ Inspired by Mario’s brand position as an expert fashion editor, the 3.10 store is a kind of fashion magazine – telling tightly edited stories at focal points throughout the store. 3.10 is an intimate series of interlocking rooms encouraging one to wander without ever feeling lost. ¶ Like your best pair of jeans, the rooms fit the body and are sized according to biometric proportions. A focused palette unites the store while its varied application renders each room unique. ¶ Conceived more as furniture than fixtures, the furnishings are built to endure. They are fashioned by Portland artisans from local wood and common steel, and enriched with hand-rubbed finishes. ¶ The work table anchors the denim room. It is the largest in a series of tables related by sequentially dimensioning Golden Sections. As the social center of the store, the site of daily customer lay downs, regular trunk shows and the occasional DJ station, it embodies Mario’s Play with Style ethic.
    • Brand Design
      Marios 3.10
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios 3.10
      Brand Design
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ Inspired by Mario’s brand position as an expert fashion editor, the 3.10 store is a kind of fashion magazine – telling tightly edited stories at focal points throughout the store. 3.10 is an intimate series of interlocking rooms encouraging one to wander without ever feeling lost. ¶ Like your best pair of jeans, the rooms fit the body and are sized according to biometric proportions. A focused palette unites the store while its varied application renders each room unique. ¶ Conceived more as furniture than fixtures, the furnishings are built to endure. They are fashioned by Portland artisans from local wood and common steel, and enriched with hand-rubbed finishes. ¶ The work table anchors the denim room. It is the largest in a series of tables related by sequentially dimensioning Golden Sections. As the social center of the store, the site of daily customer lay downs, regular trunk shows and the occasional DJ station, it embodies Mario’s Play with Style ethic.
    • Brand Design
      Marios
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios
      Brand Design
      Close
    • Brand Design
      Marios
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios
      Brand Design
      Close
    • Brand Design
      Marios
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios
      Brand Design
      Close
    • Brand Design
      Marios
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios
      Brand Design
      Close
    • Brand Design
      Marios
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios
      Brand Design
      Close
    • Brand Design
      Marios
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios
      Brand Design
      Close
    • Brand Design
      Marios
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios
      Brand Design
      Close
    • Brand Design
      Marios
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios
      Brand Design
      Close
    • Brand Design
      Marios
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios
      Brand Design
      Close
    • Brand Design
      Marios
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios
      Brand Design
      Close
    • Environments
      Marios
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios
      Environments
      Close
    • Environments
      Marios
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios
      Environments
      Close
    • Environments
      Marios
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios
      Environments
      Close
    • Environments
      Marios
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios
      Environments
      Close
    • Environments
      Marios
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios
      Environments
      Close
    • Environments
      Marios
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios
      Environments
      Close
    • Marios
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios
      Close
    • Environments
      Marios
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios
      Environments
      Close
    • Environments
      Marios
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios
      Environments
      Close
    • Environments
      Marios
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios
      Environments
      Close
    • Environments
      Marios
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios
      Environments
      Close
    • Environments
      Marios
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios
      Environments
      Close
    • Environments
      Marios
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios
      Environments
      Close
    • Environments
      Marios
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios
      Environments
      Close
    • Environments
      Marios Seattle
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios Seattle
      Environments
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ In 2018, Mario’s Seattle flagship’s completed its first renovation in 30 years. The women’s floor was redesigned to highlight the historic, ornate column capitals, double the overall square footage and expand the fitting lounge. ¶ The men’s floor is designed to meld the core store with shop in-shops to create a coherent brand experience. All wall fixtures are designed to appear permanent but can be quickly reconfigured seasonally and flex with changing merchandising demands.
    • Environments
      Marios Seattle
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios Seattle
      Environments
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ In 2018, Mario’s Seattle flagship’s completed its first renovation in 30 years. The women’s floor was redesigned to highlight the historic, ornate column capitals, double the overall square footage and expand the fitting lounge. ¶ The men’s floor is designed to meld the core store with shop in-shops to create a coherent brand experience. All wall fixtures are designed to appear permanent but can be quickly reconfigured seasonally and flex with changing merchandising demands.
    • Environments
      Marios Seattle
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios Seattle
      Environments
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ In 2018, Mario’s Seattle flagship’s completed its first renovation in 30 years. The women’s floor was redesigned to highlight the historic, ornate column capitals, double the overall square footage and expand the fitting lounge. ¶ The men’s floor is designed to meld the core store with shop in-shops to create a coherent brand experience. All wall fixtures are designed to appear permanent but can be quickly reconfigured seasonally and flex with changing merchandising demands.
    • Environments
      Marios Seattle
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios Seattle
      Environments
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ In 2018, Mario’s Seattle flagship’s completed its first renovation in 30 years. The women’s floor was redesigned to highlight the historic, ornate column capitals, double the overall square footage and expand the fitting lounge. ¶ The men’s floor is designed to meld the core store with shop in-shops to create a coherent brand experience. All wall fixtures are designed to appear permanent but can be quickly reconfigured seasonally and flex with changing merchandising demands.
    • Environments
      Marios Seattle
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios Seattle
      Environments
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ In 2018, Mario’s Seattle flagship’s completed its first renovation in 30 years. The women’s floor was redesigned to highlight the historic, ornate column capitals, double the overall square footage and expand the fitting lounge. ¶ The men’s floor is designed to meld the core store with shop in-shops to create a coherent brand experience. All wall fixtures are designed to appear permanent but can be quickly reconfigured seasonally and flex with changing merchandising demands.
    • Environments
      Marios Seattle
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios Seattle
      Environments
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ In 2018, Mario’s Seattle flagship’s completed its first renovation in 30 years. The women’s floor was redesigned to highlight the historic, ornate column capitals, double the overall square footage and expand the fitting lounge. ¶ The men’s floor is designed to meld the core store with shop in-shops to create a coherent brand experience. All wall fixtures are designed to appear permanent but can be quickly reconfigured seasonally and flex with changing merchandising demands.
    • Environments
      Marios Seattle
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios Seattle
      Environments
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ In 2018, Mario’s Seattle flagship’s completed its first renovation in 30 years. The women’s floor was redesigned to highlight the historic, ornate column capitals, double the overall square footage and expand the fitting lounge. ¶ The men’s floor is designed to meld the core store with shop in-shops to create a coherent brand experience. All wall fixtures are designed to appear permanent but can be quickly reconfigured seasonally and flex with changing merchandising demands.
    • Brand Design
      Marios Seattle
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios Seattle
      Brand Design
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ In 2018, Mario’s Seattle flagship’s completed its first renovation in 30 years. The women’s floor was redesigned to highlight the historic, ornate column capitals, double the overall square footage and expand the fitting lounge. ¶ The men’s floor is designed to meld the core store with shop in-shops to create a coherent brand experience. All wall fixtures are designed to appear permanent but can be quickly reconfigured seasonally and flex with changing merchandising demands.
    • Brand Design
      Marios Seattle
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios Seattle
      Brand Design
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ In 2018, Mario’s Seattle flagship’s completed its first renovation in 30 years. The women’s floor was redesigned to highlight the historic, ornate column capitals, double the overall square footage and expand the fitting lounge. ¶ The men’s floor is designed to meld the core store with shop in-shops to create a coherent brand experience. All wall fixtures are designed to appear permanent but can be quickly reconfigured seasonally and flex with changing merchandising demands.
    • Brand Design
      Marios Seattle
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios Seattle
      Brand Design
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ In 2018, Mario’s Seattle flagship’s completed its first renovation in 30 years. The women’s floor was redesigned to highlight the historic, ornate column capitals, double the overall square footage and expand the fitting lounge. ¶ The men’s floor is designed to meld the core store with shop in-shops to create a coherent brand experience. All wall fixtures are designed to appear permanent but can be quickly reconfigured seasonally and flex with changing merchandising demands.
    • Brand Design
      Marios Seattle
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios Seattle
      Brand Design
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ In 2018, Mario’s Seattle flagship’s completed its first renovation in 30 years. The women’s floor was redesigned to highlight the historic, ornate column capitals, double the overall square footage and expand the fitting lounge. ¶ The men’s floor is designed to meld the core store with shop in-shops to create a coherent brand experience. All wall fixtures are designed to appear permanent but can be quickly reconfigured seasonally and flex with changing merchandising demands.
    • Brand Design
      Marios Seattle
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios Seattle
      Brand Design
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ In 2018, Mario’s Seattle flagship’s completed its first renovation in 30 years. The women’s floor was redesigned to highlight the historic, ornate column capitals, double the overall square footage and expand the fitting lounge. ¶ The men’s floor is designed to meld the core store with shop in-shops to create a coherent brand experience. All wall fixtures are designed to appear permanent but can be quickly reconfigured seasonally and flex with changing merchandising demands.
    • Brand Design
      Marios Seattle
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios Seattle
      Brand Design
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ In 2018, Mario’s Seattle flagship’s completed its first renovation in 30 years. The women’s floor was redesigned to highlight the historic, ornate column capitals, double the overall square footage and expand the fitting lounge. ¶ The men’s floor is designed to meld the core store with shop in-shops to create a coherent brand experience. All wall fixtures are designed to appear permanent but can be quickly reconfigured seasonally and flex with changing merchandising demands.
    • Brand Design
      Marios Seattle
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios Seattle
      Brand Design
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ In 2018, Mario’s Seattle flagship’s completed its first renovation in 30 years. The women’s floor was redesigned to highlight the historic, ornate column capitals, double the overall square footage and expand the fitting lounge. ¶ The men’s floor is designed to meld the core store with shop in-shops to create a coherent brand experience. All wall fixtures are designed to appear permanent but can be quickly reconfigured seasonally and flex with changing merchandising demands.
    • Brand Design
      Marios Seattle
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios Seattle
      Brand Design
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ In 2018, Mario’s Seattle flagship’s completed its first renovation in 30 years. The women’s floor was redesigned to highlight the historic, ornate column capitals, double the overall square footage and expand the fitting lounge. ¶ The men’s floor is designed to meld the core store with shop in-shops to create a coherent brand experience. All wall fixtures are designed to appear permanent but can be quickly reconfigured seasonally and flex with changing merchandising demands.
    • Brand Design
      Marios Seattle
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios Seattle
      Brand Design
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ In 2018, Mario’s Seattle flagship’s completed its first renovation in 30 years. The women’s floor was redesigned to highlight the historic, ornate column capitals, double the overall square footage and expand the fitting lounge. ¶ The men’s floor is designed to meld the core store with shop in-shops to create a coherent brand experience. All wall fixtures are designed to appear permanent but can be quickly reconfigured seasonally and flex with changing merchandising demands.
    • Brand Design
      Marios Seattle
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios Seattle
      Brand Design
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ In 2018, Mario’s Seattle flagship’s completed its first renovation in 30 years. The women’s floor was redesigned to highlight the historic, ornate column capitals, double the overall square footage and expand the fitting lounge. ¶ The men’s floor is designed to meld the core store with shop in-shops to create a coherent brand experience. All wall fixtures are designed to appear permanent but can be quickly reconfigured seasonally and flex with changing merchandising demands.
    • Environments
      Marios Seattle
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios Seattle
      Environments
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ In 2018, Mario’s Seattle flagship’s completed its first renovation in 30 years. The women’s floor was redesigned to highlight the historic, ornate column capitals, double the overall square footage and expand the fitting lounge. ¶ The men’s floor is designed to meld the core store with shop in-shops to create a coherent brand experience. All wall fixtures are designed to appear permanent but can be quickly reconfigured seasonally and flex with changing merchandising demands.
    • Environments
      Marios Seattle
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios Seattle
      Environments
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ In 2018, Mario’s Seattle flagship’s completed its first renovation in 30 years. The women’s floor was redesigned to highlight the historic, ornate column capitals, double the overall square footage and expand the fitting lounge. ¶ The men’s floor is designed to meld the core store with shop in-shops to create a coherent brand experience. All wall fixtures are designed to appear permanent but can be quickly reconfigured seasonally and flex with changing merchandising demands.
    • Environments
      Marios Seattle
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios Seattle
      Environments
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ In 2018, Mario’s Seattle flagship’s completed its first renovation in 30 years. The women’s floor was redesigned to highlight the historic, ornate column capitals, double the overall square footage and expand the fitting lounge. ¶ The men’s floor is designed to meld the core store with shop in-shops to create a coherent brand experience. All wall fixtures are designed to appear permanent but can be quickly reconfigured seasonally and flex with changing merchandising demands.
    • Environments
      Marios Seattle
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios Seattle
      Environments
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ In 2018, Mario’s Seattle flagship’s completed its first renovation in 30 years. The women’s floor was redesigned to highlight the historic, ornate column capitals, double the overall square footage and expand the fitting lounge. ¶ The men’s floor is designed to meld the core store with shop in-shops to create a coherent brand experience. All wall fixtures are designed to appear permanent but can be quickly reconfigured seasonally and flex with changing merchandising demands.
    • Environments
      Marios Seattle
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios Seattle
      Environments
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ In 2018, Mario’s Seattle flagship’s completed its first renovation in 30 years. The women’s floor was redesigned to highlight the historic, ornate column capitals, double the overall square footage and expand the fitting lounge. ¶ The men’s floor is designed to meld the core store with shop in-shops to create a coherent brand experience. All wall fixtures are designed to appear permanent but can be quickly reconfigured seasonally and flex with changing merchandising demands.
    • Environments
      Marios Seattle
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios Seattle
      Environments
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ In 2018, Mario’s Seattle flagship’s completed its first renovation in 30 years. The women’s floor was redesigned to highlight the historic, ornate column capitals, double the overall square footage and expand the fitting lounge. ¶ The men’s floor is designed to meld the core store with shop in-shops to create a coherent brand experience. All wall fixtures are designed to appear permanent but can be quickly reconfigured seasonally and flex with changing merchandising demands.
    • Environments
      Marios Seattle
      Read More
      Scope:
      Brand Strategy Design and Creative Creative Direction Retail Design Fashion Books Collateral Web Design
      Marios Seattle
      Environments
      Close
      2007 marked the beginning of an enduring relationship with Mario’s, one of the country’s iconic, independent luxury retailers. The ensuing partnership has resulted in a body of work that includes brand strategy, creative direction and design of fashion books and collateral season after season, two web sites, a new sub-brand and store for Mario’s 3.10. And most recently, a renovated flagship store in Seattle and will continue in the next year with an expansion and remodel in Portland. ¶ In 2018, Mario’s Seattle flagship’s completed its first renovation in 30 years. The women’s floor was redesigned to highlight the historic, ornate column capitals, double the overall square footage and expand the fitting lounge. ¶ The men’s floor is designed to meld the core store with shop in-shops to create a coherent brand experience. All wall fixtures are designed to appear permanent but can be quickly reconfigured seasonally and flex with changing merchandising demands.
    • Environments
      Pacific Pies
      Read More
      Scope:
      Restaurant Design
      Pacific Pies
      Environments
      Close
      Pacific Pie Company was created in 2009 when a American and Australian couple moved from Australia to Portland. Feeling homesick and missing Aussie pies, they taught themselves how to make them. First for themselves, then later for friends and eventually a business was born. Today they offer both Australian savory pies and American sweet pies, all made with locally sourced and sustainable produced ingredients. ¶ The restaurant design is based on couple’s and their customers fanatic love of their sweet and savory pies. Though small in foot print, it was designed to accommodate the range of experiences from quiet coffee and pie conversations to meat pies during while watching rugby games. The interior color palette took it cues from the pie ingredients and utensils. Custom signage and lighting reference Australian and American hospitality.
    • Environments
      Pacific Pies
      Read More
      Scope:
      Restaurant Design
      Pacific Pies
      Environments
      Close
      Pacific Pie Company was created in 2009 when a American and Australian couple moved from Australia to Portland. Feeling homesick and missing Aussie pies, they taught themselves how to make them. First for themselves, then later for friends and eventually a business was born. Today they offer both Australian savory pies and American sweet pies, all made with locally sourced and sustainable produced ingredients. ¶ The restaurant design is based on couple’s and their customers fanatic love of their sweet and savory pies. Though small in foot print, it was designed to accommodate the range of experiences from quiet coffee and pie conversations to meat pies during while watching rugby games. The interior color palette took it cues from the pie ingredients and utensils. Custom signage and lighting reference Australian and American hospitality.
    • Environments
      Pacific Pies
      Read More
      Scope:
      Restaurant Design
      Pacific Pies
      Environments
      Close
      Pacific Pie Company was created in 2009 when a American and Australian couple moved from Australia to Portland. Feeling homesick and missing Aussie pies, they taught themselves how to make them. First for themselves, then later for friends and eventually a business was born. Today they offer both Australian savory pies and American sweet pies, all made with locally sourced and sustainable produced ingredients. ¶ The restaurant design is based on couple’s and their customers fanatic love of their sweet and savory pies. Though small in foot print, it was designed to accommodate the range of experiences from quiet coffee and pie conversations to meat pies during while watching rugby games. The interior color palette took it cues from the pie ingredients and utensils. Custom signage and lighting reference Australian and American hospitality.
    • Environments
      Elizabeth Leach Gallery
      Scope:
      Gallery Design Brand Identity Collateral Design Publication Design Signage
      Elizabeth Leach Gallery
      Environments
      Close
    • Environments
      Elizabeth Leach Gallery
      Scope:
      Gallery Design Brand Identity Collateral Design Publication Design Signage
      Elizabeth Leach Gallery
      Environments
      Close
    • Environments
      Elizabeth Leach Gallery
      Scope:
      Gallery Design Brand Identity Collateral Design Publication Design Signage
      Elizabeth Leach Gallery
      Environments
      Close
    • Environments
      Elizabeth Leach Gallery
      Scope:
      Gallery Design Brand Identity Collateral Design Publication Design Signage
      Elizabeth Leach Gallery
      Environments
      Close
    • Environments
      Elizabeth Leach Gallery
      Scope:
      Gallery Design Brand Identity Collateral Design Publication Design Signage
      Elizabeth Leach Gallery
      Environments
      Close
    • Signage
      Elizabeth Leach Gallery
      Scope:
      Gallery Design Brand Identity Collateral Design Publication Design Signage
      Elizabeth Leach Gallery
      Signage
      Close
    • Environments
      The Filling Station
      Read More
      Scope:
      Brand Strategy and Refresh Retail Strategy Retail Design Signage Web Design and Development
      The Filling Station
      Environments
      Close
      Drive through pet supplies. ¶ The Filling Station is a drive- through pet supply store designed to make it easy to do right by your pets. Call ahead, pull up, and nutritious organic pet food is brought right to your car. The store is adorned with animal portraits that exude everything we love about our pets. ¶ The store concept builds on Temple Grandin’s work about what makes animals comfortable. The fixtures are designed to allow dogs to see the entire store when they enter. They like the free sample walls too. ¶ The brand personality extends online with the same portraits and copy voice throughout.
    • Environments
      The Filling Station
      Read More
      Scope:
      Brand Strategy and Refresh Retail Strategy Retail Design Signage Web Design and Development
      The Filling Station
      Environments
      Close
      Drive through pet supplies. ¶ The Filling Station is a drive- through pet supply store designed to make it easy to do right by your pets. Call ahead, pull up, and nutritious organic pet food is brought right to your car. The store is adorned with animal portraits that exude everything we love about our pets. ¶ The store concept builds on Temple Grandin’s work about what makes animals comfortable. The fixtures are designed to allow dogs to see the entire store when they enter. They like the free sample walls too. ¶ The brand personality extends online with the same portraits and copy voice throughout.
    • Environments
      The Filling Station
      Read More
      Scope:
      Brand Strategy and Refresh Retail Strategy Retail Design Signage Web Design and Development
      The Filling Station
      Environments
      Close
      Drive through pet supplies. ¶ The Filling Station is a drive- through pet supply store designed to make it easy to do right by your pets. Call ahead, pull up, and nutritious organic pet food is brought right to your car. The store is adorned with animal portraits that exude everything we love about our pets. ¶ The store concept builds on Temple Grandin’s work about what makes animals comfortable. The fixtures are designed to allow dogs to see the entire store when they enter. They like the free sample walls too. ¶ The brand personality extends online with the same portraits and copy voice throughout.
    • Environments
      The Filling Station
      Read More
      Scope:
      Brand Strategy and Refresh Retail Strategy Retail Design Signage Web Design and Development
      The Filling Station
      Environments
      Close
      Drive through pet supplies. ¶ The Filling Station is a drive- through pet supply store designed to make it easy to do right by your pets. Call ahead, pull up, and nutritious organic pet food is brought right to your car. The store is adorned with animal portraits that exude everything we love about our pets. ¶ The store concept builds on Temple Grandin’s work about what makes animals comfortable. The fixtures are designed to allow dogs to see the entire store when they enter. They like the free sample walls too. ¶ The brand personality extends online with the same portraits and copy voice throughout.
    • Packaging
      Philippe’s Bread
      Scope:
      Brand Identity Packaging Signage Interior
      Philippe’s Bread
      Packaging
      Close
    • Signage
      Philippe’s Bread
      Scope:
      Brand Identity Packaging Signage Interior
      Philippe’s Bread
      Signage
      Close
    • Environments
      Philippe’s Bread
      Scope:
      Brand Identity Packaging Signage Interior
      Philippe’s Bread
      Environments
      Close
    • Environments
      Niketown Denver
      Scope:
      Retail Design
      Niketown Denver
      Environments
      Close
    • Environments
      Niketown Denver
      Scope:
      Retail Design
      Niketown Denver
      Environments
      Close
    • Environments
      Niketown Denver
      Scope:
      Retail Design
      Niketown Denver
      Environments
      Close
    • Environments
      Niketown Denver
      Scope:
      Retail Design
      Niketown Denver
      Environments
      Close
    • Environments
      Niketown Denver
      Scope:
      Retail Design
      Niketown Denver
      Environments
      Close
    • Environments
      Niketown Denver
      Scope:
      Retail Design
      Niketown Denver
      Environments
      Close
    • Environments
      Niketown Denver
      Scope:
      Retail Design
      Niketown Denver
      Environments
      Close
    • Environments
      Niketown Denver
      Scope:
      Retail Design
      Niketown Denver
      Environments
      Close
    • Environments
      Niketown Denver
      Scope:
      Retail Design
      Niketown Denver
      Environments
      Close
    • Environments
      Niketown Denver
      Scope:
      Retail Design
      Niketown Denver
      Environments
      Close
    • Environments
      Niketown Denver
      Scope:
      Retail Design
      Niketown Denver
      Environments
      Close
    • Environments
      Niketown Denver
      Scope:
      Retail Design
      Niketown Denver
      Environments
      Close
    • Environments
      Niketown Denver
      Scope:
      Retail Design
      Niketown Denver
      Environments
      Close
    • Environments
      Niketown Denver
      Scope:
      Retail Design
      Niketown Denver
      Environments
      Close
    • Environments
      Niketown Denver
      Scope:
      Retail Design
      Niketown Denver
      Environments
      Close
    • Brand Design
      Rejuvenation Lighting & House Parts
      Read More
      Scope:
      Brand Strategy Brand Identity Creative Direction Publication Design Retail Store Design Interactive Kiosk Collateral
      Rejuvenation Lighting & House Parts
      Brand Design
      Close
      Breathing new life into a venerable brand.
      Rejuvenation has become widely recognized as the leading maker and seller of period-authentic lighting and house parts. This is the good news. It’s also the bad news. They want to own the category, but if they aren’t careful the category could own them. ¶ They had done such a good job at positioning their themselves as old house geeks, their wide array of beautiful fixtures had become lost on potential customers owning mid-century or contemporary homes and condominiums. ¶ In order to remain relevant, Rejuvenation needed to understand that emotion and personal taste drive purchasing. Historic authenticity is important to a particular fixture’s story, but not to the story of the home, which is more eclectic, personal and creative. ¶ We transformed the Rejuvenation brand by re-thinking copy voice, merchandising, catalogue design and photography, and ultimately – their first new store prototype in decades. ¶ Results were measurable. Influential bloggers in the home design space are writing about the newfound relevance of the brand. Historically slow-moving fixtures styled with this fresh perspective saw significant increases. Once again, the trade sector looks to them as thought leaders, which in turn inspires new retail customers. In 2012, Rejuvenation was purchased by Williams Sonoma for $32M.
    • Brand Design
      Rejuvenation Lighting & House Parts
      Read More
      Scope:
      Brand Strategy Brand Identity Creative Direction Publication Design Retail Store Design Interactive Kiosk Collateral
      Rejuvenation Lighting & House Parts
      Brand Design
      Close
      Breathing new life into a venerable brand.
      Rejuvenation has become widely recognized as the leading maker and seller of period-authentic lighting and house parts. This is the good news. It’s also the bad news. They want to own the category, but if they aren’t careful the category could own them. ¶ They had done such a good job at positioning their themselves as old house geeks, their wide array of beautiful fixtures had become lost on potential customers owning mid-century or contemporary homes and condominiums. ¶ In order to remain relevant, Rejuvenation needed to understand that emotion and personal taste drive purchasing. Historic authenticity is important to a particular fixture’s story, but not to the story of the home, which is more eclectic, personal and creative. ¶ We transformed the Rejuvenation brand by re-thinking copy voice, merchandising, catalogue design and photography, and ultimately – their first new store prototype in decades. ¶ Results were measurable. Influential bloggers in the home design space are writing about the newfound relevance of the brand. Historically slow-moving fixtures styled with this fresh perspective saw significant increases. Once again, the trade sector looks to them as thought leaders, which in turn inspires new retail customers. In 2012, Rejuvenation was purchased by Williams Sonoma for $32M.
    • Brand Design
      Rejuvenation Lighting & House Parts
      Read More
      Scope:
      Brand Strategy Brand Identity Creative Direction Publication Design Retail Store Design Interactive Kiosk Collateral
      Rejuvenation Lighting & House Parts
      Brand Design
      Close
      Breathing new life into a venerable brand.
      Rejuvenation has become widely recognized as the leading maker and seller of period-authentic lighting and house parts. This is the good news. It’s also the bad news. They want to own the category, but if they aren’t careful the category could own them. ¶ They had done such a good job at positioning their themselves as old house geeks, their wide array of beautiful fixtures had become lost on potential customers owning mid-century or contemporary homes and condominiums. ¶ In order to remain relevant, Rejuvenation needed to understand that emotion and personal taste drive purchasing. Historic authenticity is important to a particular fixture’s story, but not to the story of the home, which is more eclectic, personal and creative. ¶ We transformed the Rejuvenation brand by re-thinking copy voice, merchandising, catalogue design and photography, and ultimately – their first new store prototype in decades. ¶ Results were measurable. Influential bloggers in the home design space are writing about the newfound relevance of the brand. Historically slow-moving fixtures styled with this fresh perspective saw significant increases. Once again, the trade sector looks to them as thought leaders, which in turn inspires new retail customers. In 2012, Rejuvenation was purchased by Williams Sonoma for $32M.
    • Brand Design
      Rejuvenation Lighting & House Parts
      Read More
      Scope:
      Brand Strategy Brand Identity Creative Direction Publication Design Retail Store Design Interactive Kiosk Collateral
      Rejuvenation Lighting & House Parts
      Brand Design
      Close
      Breathing new life into a venerable brand.
      Rejuvenation has become widely recognized as the leading maker and seller of period-authentic lighting and house parts. This is the good news. It’s also the bad news. They want to own the category, but if they aren’t careful the category could own them. ¶ They had done such a good job at positioning their themselves as old house geeks, their wide array of beautiful fixtures had become lost on potential customers owning mid-century or contemporary homes and condominiums. ¶ In order to remain relevant, Rejuvenation needed to understand that emotion and personal taste drive purchasing. Historic authenticity is important to a particular fixture’s story, but not to the story of the home, which is more eclectic, personal and creative. ¶ We transformed the Rejuvenation brand by re-thinking copy voice, merchandising, catalogue design and photography, and ultimately – their first new store prototype in decades. ¶ Results were measurable. Influential bloggers in the home design space are writing about the newfound relevance of the brand. Historically slow-moving fixtures styled with this fresh perspective saw significant increases. Once again, the trade sector looks to them as thought leaders, which in turn inspires new retail customers. In 2012, Rejuvenation was purchased by Williams Sonoma for $32M.
    • Brand Design
      Rejuvenation Lighting & House Parts
      Read More
      Scope:
      Brand Strategy Brand Identity Creative Direction Publication Design Retail Store Design Interactive Kiosk Collateral
      Rejuvenation Lighting & House Parts
      Brand Design
      Close
      Breathing new life into a venerable brand.
      Rejuvenation has become widely recognized as the leading maker and seller of period-authentic lighting and house parts. This is the good news. It’s also the bad news. They want to own the category, but if they aren’t careful the category could own them. ¶ They had done such a good job at positioning their themselves as old house geeks, their wide array of beautiful fixtures had become lost on potential customers owning mid-century or contemporary homes and condominiums. ¶ In order to remain relevant, Rejuvenation needed to understand that emotion and personal taste drive purchasing. Historic authenticity is important to a particular fixture’s story, but not to the story of the home, which is more eclectic, personal and creative. ¶ We transformed the Rejuvenation brand by re-thinking copy voice, merchandising, catalogue design and photography, and ultimately – their first new store prototype in decades. ¶ Results were measurable. Influential bloggers in the home design space are writing about the newfound relevance of the brand. Historically slow-moving fixtures styled with this fresh perspective saw significant increases. Once again, the trade sector looks to them as thought leaders, which in turn inspires new retail customers. In 2012, Rejuvenation was purchased by Williams Sonoma for $32M.
    • Brand Design
      Rejuvenation Lighting & House Parts
      Read More
      Scope:
      Brand Strategy Brand Identity Creative Direction Publication Design Retail Store Design Interactive Kiosk Collateral
      Rejuvenation Lighting & House Parts
      Brand Design
      Close
      Breathing new life into a venerable brand.
      Rejuvenation has become widely recognized as the leading maker and seller of period-authentic lighting and house parts. This is the good news. It’s also the bad news. They want to own the category, but if they aren’t careful the category could own them. ¶ They had done such a good job at positioning their themselves as old house geeks, their wide array of beautiful fixtures had become lost on potential customers owning mid-century or contemporary homes and condominiums. ¶ In order to remain relevant, Rejuvenation needed to understand that emotion and personal taste drive purchasing. Historic authenticity is important to a particular fixture’s story, but not to the story of the home, which is more eclectic, personal and creative. ¶ We transformed the Rejuvenation brand by re-thinking copy voice, merchandising, catalogue design and photography, and ultimately – their first new store prototype in decades. ¶ Results were measurable. Influential bloggers in the home design space are writing about the newfound relevance of the brand. Historically slow-moving fixtures styled with this fresh perspective saw significant increases. Once again, the trade sector looks to them as thought leaders, which in turn inspires new retail customers. In 2012, Rejuvenation was purchased by Williams Sonoma for $32M.
    • Brand Design
      Rejuvenation Lighting & House Parts
      Read More
      Scope:
      Brand Strategy Brand Identity Creative Direction Publication Design Retail Store Design Interactive Kiosk Collateral
      Rejuvenation Lighting & House Parts
      Brand Design
      Close
      Breathing new life into a venerable brand.
      Rejuvenation has become widely recognized as the leading maker and seller of period-authentic lighting and house parts. This is the good news. It’s also the bad news. They want to own the category, but if they aren’t careful the category could own them. ¶ They had done such a good job at positioning their themselves as old house geeks, their wide array of beautiful fixtures had become lost on potential customers owning mid-century or contemporary homes and condominiums. ¶ In order to remain relevant, Rejuvenation needed to understand that emotion and personal taste drive purchasing. Historic authenticity is important to a particular fixture’s story, but not to the story of the home, which is more eclectic, personal and creative. ¶ We transformed the Rejuvenation brand by re-thinking copy voice, merchandising, catalogue design and photography, and ultimately – their first new store prototype in decades. ¶ Results were measurable. Influential bloggers in the home design space are writing about the newfound relevance of the brand. Historically slow-moving fixtures styled with this fresh perspective saw significant increases. Once again, the trade sector looks to them as thought leaders, which in turn inspires new retail customers. In 2012, Rejuvenation was purchased by Williams Sonoma for $32M.
    • Brand Design
      Rejuvenation Lighting & House Parts
      Read More
      Scope:
      Brand Strategy Brand Identity Creative Direction Publication Design Retail Store Design Interactive Kiosk Collateral
      Rejuvenation Lighting & House Parts
      Brand Design
      Close
      Breathing new life into a venerable brand.
      Rejuvenation has become widely recognized as the leading maker and seller of period-authentic lighting and house parts. This is the good news. It’s also the bad news. They want to own the category, but if they aren’t careful the category could own them. ¶ They had done such a good job at positioning their themselves as old house geeks, their wide array of beautiful fixtures had become lost on potential customers owning mid-century or contemporary homes and condominiums. ¶ In order to remain relevant, Rejuvenation needed to understand that emotion and personal taste drive purchasing. Historic authenticity is important to a particular fixture’s story, but not to the story of the home, which is more eclectic, personal and creative. ¶ We transformed the Rejuvenation brand by re-thinking copy voice, merchandising, catalogue design and photography, and ultimately – their first new store prototype in decades. ¶ Results were measurable. Influential bloggers in the home design space are writing about the newfound relevance of the brand. Historically slow-moving fixtures styled with this fresh perspective saw significant increases. Once again, the trade sector looks to them as thought leaders, which in turn inspires new retail customers. In 2012, Rejuvenation was purchased by Williams Sonoma for $32M.
    • Brand Design
      Rejuvenation Lighting & House Parts
      Read More
      Scope:
      Brand Strategy Brand Identity Creative Direction Publication Design Retail Store Design Interactive Kiosk Collateral
      Rejuvenation Lighting & House Parts
      Brand Design
      Close
      Breathing new life into a venerable brand.
      Rejuvenation has become widely recognized as the leading maker and seller of period-authentic lighting and house parts. This is the good news. It’s also the bad news. They want to own the category, but if they aren’t careful the category could own them. ¶ They had done such a good job at positioning their themselves as old house geeks, their wide array of beautiful fixtures had become lost on potential customers owning mid-century or contemporary homes and condominiums. ¶ In order to remain relevant, Rejuvenation needed to understand that emotion and personal taste drive purchasing. Historic authenticity is important to a particular fixture’s story, but not to the story of the home, which is more eclectic, personal and creative. ¶ We transformed the Rejuvenation brand by re-thinking copy voice, merchandising, catalogue design and photography, and ultimately – their first new store prototype in decades. ¶ Results were measurable. Influential bloggers in the home design space are writing about the newfound relevance of the brand. Historically slow-moving fixtures styled with this fresh perspective saw significant increases. Once again, the trade sector looks to them as thought leaders, which in turn inspires new retail customers. In 2012, Rejuvenation was purchased by Williams Sonoma for $32M.
    • Brand Design
      Rejuvenation Lighting & House Parts
      Read More
      Scope:
      Brand Strategy Brand Identity Creative Direction Publication Design Retail Store Design Interactive Kiosk Collateral
      Rejuvenation Lighting & House Parts
      Brand Design
      Close
      Breathing new life into a venerable brand.
      Rejuvenation has become widely recognized as the leading maker and seller of period-authentic lighting and house parts. This is the good news. It’s also the bad news. They want to own the category, but if they aren’t careful the category could own them. ¶ They had done such a good job at positioning their themselves as old house geeks, their wide array of beautiful fixtures had become lost on potential customers owning mid-century or contemporary homes and condominiums. ¶ In order to remain relevant, Rejuvenation needed to understand that emotion and personal taste drive purchasing. Historic authenticity is important to a particular fixture’s story, but not to the story of the home, which is more eclectic, personal and creative. ¶ We transformed the Rejuvenation brand by re-thinking copy voice, merchandising, catalogue design and photography, and ultimately – their first new store prototype in decades. ¶ Results were measurable. Influential bloggers in the home design space are writing about the newfound relevance of the brand. Historically slow-moving fixtures styled with this fresh perspective saw significant increases. Once again, the trade sector looks to them as thought leaders, which in turn inspires new retail customers. In 2012, Rejuvenation was purchased by Williams Sonoma for $32M.
    • Brand Design
      Rejuvenation Lighting & House Parts
      Read More
      Scope:
      Brand Strategy Brand Identity Creative Direction Publication Design Retail Store Design Interactive Kiosk Collateral
      Rejuvenation Lighting & House Parts
      Brand Design
      Close
      Breathing new life into a venerable brand.
      Rejuvenation has become widely recognized as the leading maker and seller of period-authentic lighting and house parts. This is the good news. It’s also the bad news. They want to own the category, but if they aren’t careful the category could own them. ¶ They had done such a good job at positioning their themselves as old house geeks, their wide array of beautiful fixtures had become lost on potential customers owning mid-century or contemporary homes and condominiums. ¶ In order to remain relevant, Rejuvenation needed to understand that emotion and personal taste drive purchasing. Historic authenticity is important to a particular fixture’s story, but not to the story of the home, which is more eclectic, personal and creative. ¶ We transformed the Rejuvenation brand by re-thinking copy voice, merchandising, catalogue design and photography, and ultimately – their first new store prototype in decades. ¶ Results were measurable. Influential bloggers in the home design space are writing about the newfound relevance of the brand. Historically slow-moving fixtures styled with this fresh perspective saw significant increases. Once again, the trade sector looks to them as thought leaders, which in turn inspires new retail customers. In 2012, Rejuvenation was purchased by Williams Sonoma for $32M.
    • Brand Design
      Rejuvenation Lighting & House Parts
      Read More
      Scope:
      Brand Strategy Brand Identity Creative Direction Publication Design Retail Store Design Interactive Kiosk Collateral
      Rejuvenation Lighting & House Parts
      Brand Design
      Close
      Breathing new life into a venerable brand.
      Rejuvenation has become widely recognized as the leading maker and seller of period-authentic lighting and house parts. This is the good news. It’s also the bad news. They want to own the category, but if they aren’t careful the category could own them. ¶ They had done such a good job at positioning their themselves as old house geeks, their wide array of beautiful fixtures had become lost on potential customers owning mid-century or contemporary homes and condominiums. ¶ In order to remain relevant, Rejuvenation needed to understand that emotion and personal taste drive purchasing. Historic authenticity is important to a particular fixture’s story, but not to the story of the home, which is more eclectic, personal and creative. ¶ We transformed the Rejuvenation brand by re-thinking copy voice, merchandising, catalogue design and photography, and ultimately – their first new store prototype in decades. ¶ Results were measurable. Influential bloggers in the home design space are writing about the newfound relevance of the brand. Historically slow-moving fixtures styled with this fresh perspective saw significant increases. Once again, the trade sector looks to them as thought leaders, which in turn inspires new retail customers. In 2012, Rejuvenation was purchased by Williams Sonoma for $32M.
    • Environments
      Rejuvenation Lighting & House Parts
      Read More
      Scope:
      Brand Strategy Brand Identity Creative Direction Publication Design Retail Store Design Interactive Kiosk Collateral
      Rejuvenation Lighting & House Parts
      Environments
      Close
      Breathing new life into a venerable brand.
      Rejuvenation has become widely recognized as the leading maker and seller of period-authentic lighting and house parts. This is the good news. It’s also the bad news. They want to own the category, but if they aren’t careful the category could own them. ¶ They had done such a good job at positioning their themselves as old house geeks, their wide array of beautiful fixtures had become lost on potential customers owning mid-century or contemporary homes and condominiums. ¶ In order to remain relevant, Rejuvenation needed to understand that emotion and personal taste drive purchasing. Historic authenticity is important to a particular fixture’s story, but not to the story of the home, which is more eclectic, personal and creative. ¶ We transformed the Rejuvenation brand by re-thinking copy voice, merchandising, catalogue design and photography, and ultimately – their first new store prototype in decades. ¶ Results were measurable. Influential bloggers in the home design space are writing about the newfound relevance of the brand. Historically slow-moving fixtures styled with this fresh perspective saw significant increases. Once again, the trade sector looks to them as thought leaders, which in turn inspires new retail customers. In 2012, Rejuvenation was purchased by Williams Sonoma for $32M.
    • Rejuvenation Lighting & House Parts
      Read More
      Scope:
      Brand Strategy Brand Identity Creative Direction Publication Design Retail Store Design Interactive Kiosk Collateral
      Rejuvenation Lighting & House Parts
      Close
      Breathing new life into a venerable brand.
      Rejuvenation has become widely recognized as the leading maker and seller of period-authentic lighting and house parts. This is the good news. It’s also the bad news. They want to own the category, but if they aren’t careful the category could own them. ¶ They had done such a good job at positioning their themselves as old house geeks, their wide array of beautiful fixtures had become lost on potential customers owning mid-century or contemporary homes and condominiums. ¶ In order to remain relevant, Rejuvenation needed to understand that emotion and personal taste drive purchasing. Historic authenticity is important to a particular fixture’s story, but not to the story of the home, which is more eclectic, personal and creative. ¶ We transformed the Rejuvenation brand by re-thinking copy voice, merchandising, catalogue design and photography, and ultimately – their first new store prototype in decades. ¶ Results were measurable. Influential bloggers in the home design space are writing about the newfound relevance of the brand. Historically slow-moving fixtures styled with this fresh perspective saw significant increases. Once again, the trade sector looks to them as thought leaders, which in turn inspires new retail customers. In 2012, Rejuvenation was purchased by Williams Sonoma for $32M.
    • Rejuvenation Lighting & House Parts
      Read More
      Scope:
      Brand Strategy Brand Identity Creative Direction Publication Design Retail Store Design Interactive Kiosk Collateral
      Rejuvenation Lighting & House Parts
      Close
      Breathing new life into a venerable brand.
      Rejuvenation has become widely recognized as the leading maker and seller of period-authentic lighting and house parts. This is the good news. It’s also the bad news. They want to own the category, but if they aren’t careful the category could own them. ¶ They had done such a good job at positioning their themselves as old house geeks, their wide array of beautiful fixtures had become lost on potential customers owning mid-century or contemporary homes and condominiums. ¶ In order to remain relevant, Rejuvenation needed to understand that emotion and personal taste drive purchasing. Historic authenticity is important to a particular fixture’s story, but not to the story of the home, which is more eclectic, personal and creative. ¶ We transformed the Rejuvenation brand by re-thinking copy voice, merchandising, catalogue design and photography, and ultimately – their first new store prototype in decades. ¶ Results were measurable. Influential bloggers in the home design space are writing about the newfound relevance of the brand. Historically slow-moving fixtures styled with this fresh perspective saw significant increases. Once again, the trade sector looks to them as thought leaders, which in turn inspires new retail customers. In 2012, Rejuvenation was purchased by Williams Sonoma for $32M.
    • Environments
      Rejuvenation Lighting & House Parts
      Read More
      Scope:
      Brand Strategy Brand Identity Creative Direction Publication Design Retail Store Design Interactive Kiosk Collateral
      Rejuvenation Lighting & House Parts
      Environments
      Close
      Breathing new life into a venerable brand.
      Rejuvenation has become widely recognized as the leading maker and seller of period-authentic lighting and house parts. This is the good news. It’s also the bad news. They want to own the category, but if they aren’t careful the category could own them. ¶ They had done such a good job at positioning their themselves as old house geeks, their wide array of beautiful fixtures had become lost on potential customers owning mid-century or contemporary homes and condominiums. ¶ In order to remain relevant, Rejuvenation needed to understand that emotion and personal taste drive purchasing. Historic authenticity is important to a particular fixture’s story, but not to the story of the home, which is more eclectic, personal and creative. ¶ We transformed the Rejuvenation brand by re-thinking copy voice, merchandising, catalogue design and photography, and ultimately – their first new store prototype in decades. ¶ Results were measurable. Influential bloggers in the home design space are writing about the newfound relevance of the brand. Historically slow-moving fixtures styled with this fresh perspective saw significant increases. Once again, the trade sector looks to them as thought leaders, which in turn inspires new retail customers. In 2012, Rejuvenation was purchased by Williams Sonoma for $32M.
    • Rejuvenation Lighting & House Parts
      Read More
      Scope:
      Brand Strategy Brand Identity Creative Direction Publication Design Retail Store Design Interactive Kiosk Collateral
      Rejuvenation Lighting & House Parts
      Close
      Breathing new life into a venerable brand.
      Rejuvenation has become widely recognized as the leading maker and seller of period-authentic lighting and house parts. This is the good news. It’s also the bad news. They want to own the category, but if they aren’t careful the category could own them. ¶ They had done such a good job at positioning their themselves as old house geeks, their wide array of beautiful fixtures had become lost on potential customers owning mid-century or contemporary homes and condominiums. ¶ In order to remain relevant, Rejuvenation needed to understand that emotion and personal taste drive purchasing. Historic authenticity is important to a particular fixture’s story, but not to the story of the home, which is more eclectic, personal and creative. ¶ We transformed the Rejuvenation brand by re-thinking copy voice, merchandising, catalogue design and photography, and ultimately – their first new store prototype in decades. ¶ Results were measurable. Influential bloggers in the home design space are writing about the newfound relevance of the brand. Historically slow-moving fixtures styled with this fresh perspective saw significant increases. Once again, the trade sector looks to them as thought leaders, which in turn inspires new retail customers. In 2012, Rejuvenation was purchased by Williams Sonoma for $32M.