we're the felt hat


We practice Design Thinking, which is to say, we provide design strategy and execution. We work in physical and digital environments as well as print and packaging. Since 1997, we have completed hundreds of commissions for clients in retail, higher education, government and industry.

We work with our clients in a direct, open-minded, collaborative manner, refined by research, business acumen and rare creative intuition.

We begin with the premise that design is not an artifact. It’s a process. We work closely with clients to bring out the nuances that make them who they are. Then find the best way to express them. A business always speaks to its audience through a medium which by nature, creates distance. In helping clients refine their expression, we minimize that distance. The result is better communication and stronger relationships between our clients and their audiences. Sometimes this means higher sales, or a more resonant sense of identity. Or something else, depending on the client’s communication needs. We help clarify these needs and answer them.