Wieden+Kennedy’s world headquarters is a visceral symbol of their energy and vision. The architectural design has received international acclaim. Both Wieden+Kennedy and architect Brad Cloepfil requested for a signage system wholly integrated into the concept of the building, which is an expression of materiality, craft and light. Both were past clients who understood our process of responding directly to specific contexts. The signage and building become one surface rather than an applied artifact. Each sign is screened or stenciled directly onto each surface.