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	<title>The Felt Hat</title>
	<link>http://www.felthat.com</link>
	<description>A Design Office</description>
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		<title>RANT</title>
		<description><![CDATA[underconsideration.com calls this a &#8220;great redesign&#8221; and people are leaving comments on how amazing of a &#8220;strategy&#8221; it is. I get it, it&#8217;s brilliance is it&#8217;s simplicity, but let&#8217;s not get carried away by hype. We have been inundated with this brand’s image since birth. This is a good solution. But it is also predictable [...]]]></description>
		<link>http://www.felthat.com/blog/rant/</link>
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		<title>The Design is in the Details</title>
		<description><![CDATA[Our back stairway leads up to the balcony that overlooks the rest of studio and N Williams Avenue. As I get my morning coffee or sit in the kitchen I often check-in to see how the light and shadows are interacting with the walls and wood. There is a three inch wide white detail that [...]]]></description>
		<link>http://www.felthat.com/blog/details-in-the-details/</link>
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		<title>&#8230;out of the bag</title>
		<description><![CDATA[There is a moment in one&#8217;s design education when you first learn all of the steps from inception to production. I took Intro Graphic Design my freshman year of high school. The first thing that Chuck Taylor (that was really his name) did was rattle out the steps, &#8220;Thumbnails, roughs, revisions, pasteup, masking/stripping, shooting camera ready [...]]]></description>
		<link>http://www.felthat.com/blog/out-of-the-bag/</link>
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		<title>What Goes Into It</title>
		<description><![CDATA[Before I came to the Felt Hat, I think I took a lot for granted about how things get made. I would see something cool &#8212; a neat piece of architecture or a great exhibit at a museum &#8212; and just assume some magician had whisked it out of a top hat. Okay, well, maybe [...]]]></description>
		<link>http://www.felthat.com/blog/what-goes-into-it/</link>
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		<title>Commencement Part 8: Closing</title>
		<description><![CDATA[I am not sure sharing my lessons with you here this evening will help you push more hours into the happy column than you might otherwise had we never met. If my experiences can assist, they are yours for the keeping. I will leave you now with a few more questions I would have liked [...]]]></description>
		<link>http://www.felthat.com/blog/commencement-part-8-closing/</link>
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		<title>Commencement Part 7: Failure is an option. In fact, it is a requirement.</title>
		<description><![CDATA[I stand here tonight a genuinely happy human, doing work that provides nourishment and satisfaction for me, my family, my friends and clients. I live as often as possible in Magic Time, in Flow, in the beautiful mess of the Creative Process. It wasn’t always this way. There were thousands of hours wasted chasing false [...]]]></description>
		<link>http://www.felthat.com/blog/commencement-part-7-failure-is-an-option-in-fact-it-is-a-requirement/</link>
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		<title>Commencement Part 6: The creative process is intrinsically optimistic.</title>
		<description><![CDATA[When practised dutifully, it is always always always about imagining a solution to a problem yet to be solved. This is astounding. It is always about that very thing. It stands to reason then if the creative process is intrinsically optimistic, it is thereby an ideal agent for positive change. Think about this for just [...]]]></description>
		<link>http://www.felthat.com/blog/commencement-part-6-the-creative-process-is-intrinsically-optimistic/</link>
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		<title>Commencement Part 5: Recognition Doesn’t Make Me Happy.</title>
		<description><![CDATA[It is hypocritical to say I don’t enjoy being acknowledged for a job well-done. But I have learned praise is like a donut. Overindulgence makes me fat. Beyond some practical business benefits, recognition has never felt like a proper reward. This was a surprise. When I began – actually up through hour 10,000 or so [...]]]></description>
		<link>http://www.felthat.com/blog/commencement-part-5-recognition-doesn%e2%80%99t-make-me-happy/</link>
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		<title>Commencement Part 4: I Never Do a Project for the Money</title>
		<description><![CDATA[In fact, I have learned that – at least for our studio – chasing the money is ultimately very bad for business. To date, this year we have walked away from two projects that together would have meant at least $350,000 dollars in revenue. Both of them easy choices to make. We had no passion [...]]]></description>
		<link>http://www.felthat.com/blog/commencement-part-4-i-never-do-a-project-for-the-money/</link>
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		<title>Commencement Part 3: I never work with a client  with whom I wouldn’t enjoy a meal.</title>
		<description><![CDATA[Breaking bread with another person is a sacred ritual. Many of my relationships have burgeoned or solidified over lovingly prepared food; during the kind of slow, meandering conversations that can only occur over a long meal. This experience has afforded a very simple rule that protects me from thousands of hours of work I do [...]]]></description>
		<link>http://www.felthat.com/blog/commencement-part-3-i-never-work-with-a-client-with-whom-i-wouldn%e2%80%99t-enjoy-a-meal/</link>
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