Brand Identity
Packaging
Experience Narrative
Wayfinding
Brand Strategy
Web Design
Signage
Communication
RANT: underconsideration.com calls this a "great redesign" and people are leaving comments on how amazing of a "strategy" it is. I get it, it's brilliance is it's simplicity, but let's not get carried away by hype. We have been inundated with this brand’s image since birth. This is a good solution. But it is also predictable and not by any means new. The fact that mainstream society can recognize a small portion of a brand's visual identity seems interesting during an initial m…
The Design is in the Details: Our back stairway leads up to the balcony that overlooks the rest of studio and N Williams Avenue. As I get my morning coffee or sit in the kitchen I often check-in to see how the light and shadows are interacting with the walls and wood. There is a three inch wide white detail that runs up the left side of the stairs proper – separately built and attached. It's funny how something so simple and often overlooked can capture my attention time after time. It is a great metaphor for wor…
