Brand Identity
Packaging
Web Design
Experience Narrative
Wayfinding
Brand Strategy
Data Visualization
Signage
Communication
The cult of ideas is more interesting than the cult of personality (or the cult of “like”).: A lively conversation in the studio about design credits on our site has led to reflection about what motivates us in this work called design thinking. The advent of social networks has amplified the cult of personality to arena rock proportions. (I am aware this is not news.) Unfortunately for design – a serious business of ideas – it has also deflected emphasis away from the idea in favor of popularity and search results. This shift is having the same detrimental effe…
RANT: underconsideration.com calls this a "great redesign" and people are leaving comments on how amazing of a "strategy" it is. I get it, it's brilliance is it's simplicity, but let's not get carried away by hype. We have been inundated with this brand’s image since birth. This is a good solution. But it is also predictable and not by any means new. The fact that mainstream society can recognize a small portion of a brand's visual identity seems interesting during an initial m…
